Lumen Energy came to us with a question: 'Can you make us show up in ChatGPT?' Ninety days later, they were cited 3,100 times. Here is exactly what we did.
The setup
Lumen sells residential solar storage. Their website was decent, their PR was thin, their Wikipedia page was a stub. Citation tracking didn't exist as a concept in their stack.
The 90-day plan
- 01Days 1–14: 50-prompt grid baseline; we showed up in 2 of 50.
- 02Days 15–30: rebuilt the Wikipedia stub into a proper article with 17 cited sources.
- 03Days 31–60: published a comparison hub for the 8 top consumer questions.
- 04Days 61–90: pitched and landed coverage in three high-trust outlets.
Tracking citations
We built a small Python harness that runs the 50-prompt grid against four LLMs every Sunday and logs whether Lumen is mentioned, in what context, and which sources are cited alongside.
"If you can't measure citations weekly, you're flying blind."
Lessons we wish we knew
The Wikipedia work was 80% of the result. The PR work was 18%. The comparison hub was 2% but probably the most defensible long-term. We over-invested in content and under-invested in editorial outreach.