← All case studies·Fintech2025 · 12 months
Quartz Labs

4× organic traffic without a blog

Quartz Labs had a great product and a terrible content strategy. We built a programmatic SEO engine and a GEO presence that quadrupled organic traffic in 12 months — no blog required.

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Client
Quartz Labs
Services
SEOGEO
Stack
WebflowAhrefsClearscopeGA4
Engagement
12 months
Started 2025
 Results

The numbers
that mattered.

Organic traffic
−62%
Cost per organic lead
+340%
LLM citation volume
12mo
Payback period
Challenge

What they came to us with.

They were invisible in search. Their competitors had 200+ blog posts. They had 12. Blog felt like a distraction from product.

Approach

What we actually did.

Skip the blog. Build a programmatic comparison + use-case hub. 60 pages, templated content, long-tail keywords that convert. Then layer GEO to cover AI search.

 The work

How it unfolded.

W1–4

SEO audit

Technical fixes, quick wins, and the programmatic opportunity mapped.

W5–16

Programmatic hub

60 use-case + comparison pages shipped on a Webflow CMS.

W17–32

GEO layer

Wikipedia presence, schema, editorial outreach.

W33–48

Optimization

Monthly keyword refresh, citation tracking, and conversion rate work.

"They write like humans, ship like a startup, and read a P&L like a CFO. We extended their contract twice."
MV
Marcus Vidal
Founder, Quartz Labs
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