+312% qualified demos in 9 months
Northbeam is a marketing-mix-modelling tool for ecommerce. Strong product, slow pipeline. Their site looked like a 2019 dashboard and read like a whitepaper. We rebuilt the homepage system, ran a 6-week paid-content sprint, and shipped a lifecycle program for the dormant 22k user base.
The numbers
that mattered.
What they came to us with.
Inbound was working but not enough of it converted to demos. The homepage had 11 sections, none of them mentioned the actual jobs Northbeam did, and the demo form lived 3 clicks deep. Trial-to-paid sat at 8%.
What we actually did.
We picked three bets for the quarter: rewrite the homepage around 3 jobs, build a programmatic comparison hub for the 14 most-searched competitor terms, and ship a 9-email 'first 14 days' lifecycle program. We killed everything else (including a half-built podcast).
How it unfolded.
Audit & diagnosis
Sales calls, GA4, HubSpot funnel forensics. One-page diagnosis instead of a 40-slide deck.
Homepage rewrite + design
Three jobs, three sections, one demo form above the fold. Shipped weekly to staging.
Comparison hub
14 SEO landers vs Triple Whale, Rockerbox, etc. Built a comparison-row component once, populated programmatically.
Lifecycle program
Nine-email onboarding flow with branching for Shopify vs custom-stack users.
Iteration loop
Weekly experiments. Killed two bets early. Doubled spend on what worked.
Ready to grow
on purpose?
Book a 30-minute call. We'll either give you 3 things you can do this week — or politely pass and recommend someone better. No pitch deck