Outpost
CAC cut by 47% across paid social
Outpost is a marketplace for off-grid stays. Strong product-market fit, terrible creative discipline. Six months later, CAC down 47% and creative output up 4×.
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Client
Outpost
Services
PaidCreative
Stack
Meta AdsGoogle AdsBranchLooker
Engagement
6 months
Started 2024
Results
The numbers
that mattered.
−47%
CAC blended
4.2×
Creative throughput
+38%
CTR on Meta
23%
Of revenue from new creative monthly
Challenge
What they came to us with.
Marketing team was small. Creative bottleneck meant the same 8 ads ran for 3 months while CAC crept from $42 to $78.
Approach
What we actually did.
We didn't add agencies. We added a creative system: a 5-template library, a rigorous testing protocol, and weekly cadence. The team kept ownership; we kept them honest.
The work
How it unfolded.
W1–4
Creative audit
What was working, what was lazy, what was lying.
W5–12
System build
Templates, naming convention, weekly review meeting.
W13–24
Cadence
Ten new creatives/week, ruthless kill rules.
"They didn't replace our team. They made our team 4× better."
JY
Jules Yamamoto
Head of Growth, Outpost
↘ Let's talk
Ready to grow
on purpose?
Book a 30-minute call. We'll either give you 3 things you can do this week — or politely pass and recommend someone better. No pitch deck